The Boeing Company was founded in 1916. In anticipation of their upcoming centennial celebration, Methodologie was enlisted to develop an event identity that would both celebrate a rich legacy and look ahead to a bold future.
As design director, Damon collaborated with a creative director and the core Boeing team to map out a launch strategy, designed the event mark, and developed a look book that guided, inspired, and informed how the celebration would look and how it might be activated.
