The Nature Conservancy (TNC) is a global environmental nonprofit working to create a world where people and nature thrive. TNC works internationally and in every U.S. state to conserve the lands and waters on which all life depends.
We partnered with Ideologie—a brand communications firm—to help The Nature Conservancy In Idaho launch a critical five-year campaign to fund its essential climate and conservation work. We developed a wordmark, brochure, and case statements that distilled dense scientific information into a concise story that appealed to longtime and new donors.
